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Rumors about the new iPhone are all over the Internet. Some say there’s a new physical design that will include curved glass, inductive charging, and there may even be a change…

I recently ran into an old business acquaintance at a social event. We shook hands and talked about old times. When we finished our conversation, I handed him my business…

Since the great recession hit, it seems that marketing budgets have been in the sights of cost cutters throughout most companies. Immediately following the recession, we saw budgets decrease by…

There has been a lot written about the demise of the financial branch system. This article is not going to be more of the same. The branch isn’t dying, but it…

J. P. Morgan once said, “Gold is money. Everything else is credit.” There’s a certain mystique that surrounds gold. Something can be “worth its weight in gold.” We measure things…

Marketing in today’s multichannel world requires a company to present a unified, coordinated presence. This can present continuity problems. In its simplest form this means making sure the logo on…

I was standing in a checkout line at a retail store when I came to an interesting realization. My plan was to walk in, buy a few necessities and then…

I’m very proud of our team here at Westamerica Communications. As a cross-media marketing company we work in many different communications channels. And this requires our team to be knowledgeable and…