J. P. Morgan once said, “Gold is money. Everything else is credit.” There’s a certain mystique that surrounds gold. Something can be “worth its weight in gold.” We measure things…
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Marketing in today’s multichannel world requires a company to present a unified, coordinated presence. This can present continuity problems. In its simplest form this means making sure the logo on…
I was standing in a checkout line at a retail store when I came to an interesting realization. My plan was to walk in, buy a few necessities and then…
Have you ever stepped into a car, sat down and closed the door and heard a nice solid “thud” as the door closed? There were no rattles or any objectionable…
One of the largest generations in history, millennials, is about to move into their prime spending years. How best can you get your products and services in front of…
I’m very proud of our team here at Westamerica Communications. As a cross-media marketing company we work in many different communications channels. And this requires our team to be knowledgeable and…
We have this client, Jim, who we’ve worked with for a number of years. One day last year, he called and said he had decided to sell his restaurant supply…
Is it a box of Kleenex or a box of facial tissues? Are they cotton swabs or are they Q-tips? Is it a bottle of Coke or a bottle of…
We’re working with a new client. They’re a non-profit and they’re looking to increase donations. We need to come up with a strategy that can help. Coincidentally, I was scrolling…
You need to sell your products and services to consumers. And, just like most people, you probably make generalizations about those consumers. When it comes to creating a direct marketing…
