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The Producer-Oriented Model of Marketing

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Since the 1950s marketers have followed the producer-oriented model of marketing. This model is commonly referred to as the 4Ps: product, placement, price, and promotion. Some marketers have expanded on…

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What’s the secret to your growth?

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“My greatest asset is that I was smart enough to surround myself with people who are smarter than me.” Herb Zebrack, president of Lithographix, uttered these words in response to…

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You’ve Got the Look

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The Prince Estate, along with Pantone Color Institute™, announced earlier this month the creation of a standardized custom color to represent and honor the international icon, Prince. According to an…

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