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The Gold Standard in Marketing

Blog

J. P. Morgan once said, “Gold is money. Everything else is credit.” There’s a certain mystique that surrounds gold. Something can be “worth its weight in gold.” We measure things…

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What’s in a Name?

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Is it a box of Kleenex or a box of facial tissues? Are they cotton swabs or are they Q-tips? Is it a bottle of Coke or a bottle of…

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There’s Nothing New Under the Sun

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We’re working with a new client. They’re a non-profit and they’re looking to increase donations. We need to come up with a strategy that can help. Coincidentally, I was scrolling…

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