June 2018

We all love to receive gifts. And sometimes, the gift-wrap can be as much fun as the gift! The right packaging can show that the giver has gone the extra step to make the gift giving special. The truth is, presentation is everything.

Recently, we completed a fun project for one of our clients who wanted to make their gift giving a little special. CPS Insurance Services (CPS) specializes in Life Insurance, Annuities, Disability
Income and Long Term Care products. One of their core values is Creativity. Their creative approach extends beyond creating innovative strategies and meaningful solutions for their clients. It extends to their gift giving as well. A good example of this creative approach can be seen in the way CPS rewards their special clients. A lot of companies give clients tickets to sporting events.
But here’s where CPS stands out. They didn’t want to simply place the tickets into a plain white envelope, give it to the client and say, “Have a great time.” They wanted their creativity to be seen in all they do.

To help in the creation of this project Courtney Croitori, Graphic Designer at CPS, worked with Greg Yerkes, from Westamerica. With over 30+ years of experience in the printing and marketing field, Greg is fully aware of the many and varied printing and finishing techniques available to make this project a success. The finished product had the look and feel that Courtney was looking for. The tri-fold baseball ticket packaging was a home run for both CPS and for Westamerica!

 

 

Teamwork is the backbone of any successful enterprise. At Westamerica we pride ourselves on our team spirit.

One key team member helping Westamerica Communications deliver on our key values of Leadership, Systems, and Growth, is Dan Plomin.

Dan is the General Manager for our Wide Format/Display Graphics Division and leading our company expansion into this area. He’s responsible for all things related to displays, exhibits, and retail merchandising.

“The expansion of Westamerica’s operations has helped us deliver new benefits to our client,” Dan explained. “We have resources in place that will allow our clients to create beautiful retail and event signage that can measure a full 10 feet wide and be virtually unlimited in length. In addition to our existing large format vinyl printing equipment, we also offer complete print production and graphics on everything from fabric to stainless steel.”

Recently, Dan worked with Westamerica team member Patrick Saxena and customer Eagle Credit Union to deliver a customized merchandising scheme for Eagle’s newest branch and corporate office.

According to Dan, “We met with the Erica Beach, the Marketing Executive from the Credit Union to understand the objectives and goals for the new space. We then delivered a strategy that allowed Eagle to meet all their goals cost-effectively, while also meeting member service goals and maximizing sales potential. We came up with a creative solution well beyond what they believed they could accomplish for the budget they had allocated.”

The final project included the production and installation of:

• Indoor Wall Signage
• Word Wall art
• Exterior graphics, including on the ATM
• Timeline display sharing the key milestones of the credit union’s history
• Office Faux Frost Etchings for offices and cubicles

 

 

 

 

 

“There are big advantages to being able to design, create and produce all of the materials in-house,” Dan said. “When the entire team works together we are able to deliver more for less, faster than the other guys, and there are no surprises!”

This is an exciting time for Westamerica. With Dan’s leadership, we’re expanding our large format/display graphics capabilities to provide new “extra-large” marketing strategies for our clients.