Skip to main content
Monthly Archives

November 2019

Wall Calendars

The Timeless Calendar Stays Alive

By Blog

WALL CALENDARS ARE STILL A FAMILY FAVORITE AND A GREAT CLIENT GIVE-A-WAY

Wall CalendarsMany clients are already thinking about 2020. Budgets are being prepared and programs are being decided. One of the tried and true promotional programs that offer high customization at a very low cost is the wall calendar. What else can you have hanging up in your client’s home/office for 365 days?

Many of our clients use this tool each year as a way to build awareness of their products and client interaction. Redwood Credit Union, Ohio University Credit Union, and Johns Hopkins Credit Union use the calendar to feature member provided photos. The result is a true work of art. Contra Costa Water District uses its calendar project to solicit children’s art and use each month to feature a drawing.

How will you use a calendar in 2020? Let us share some ideas with you!

Contact us to find out more!!

SpongeBob Characters Come Ashore At Comic-Con

By Blog

Nickelodeon’s agency, Cogswell Design, chose Westamerica to create their booth for the popular Comic-Con Convention in San Diego this summer. The convention generates an estimated 130,000 plus visitors, so the companies in attendance must deliver their very best impressions to reinforce their fan relationships. Combining animation with live-action elements, the booth posed a unique production challenge. Westamerica’s production planner, Scott Jehlik, said, “The client wanted a particular look requiring us to provide unique finishing solutions. We ‘skinned’ the entire structure, resulting in a visual masterpiece.”

Account Manager Raquel Keena, explained, “the highlight of the booth was a dimensional sign of Krusty Krab created from Infinity board that hung from the ceiling above the booth.”

Westamerica’s Client 2K Games Shine at Industry Show

By Blog

“BEST BOOTH” AWARD FEATURES SILICONE EDGE BACKLIT GRAPHICS (SEG)

Westamerica’s Display Graphics Division has been busy during this trade show season. Although much of the team’s work centers around large format printing for our diverse client base, many clients are now unleashing the creative production skills for unique trade show and event graphics.

Fronting the booth were the Calypso Twins, characters from the latest game.

Westamerica client 2K Games wanted to showcase the characters from their newest release, Borderlands 3, in a larger than life display presentation at the recent Electronic Entertainment Expo (E3) Sports Convention. The display featured extensive use of sublimated fabric stretched over SEG frames with back-lit highlights.

 

“The technology in the dye-sublimation area continues to improve,” said Dan Plomin, General Manager for Westamerica Display Graphics. “We are increasingly borrowing from Hollywood’s playbook when it comes to building our large designs. Consumers want an immersive experience and we need to deliver at a higher level with each new project. Back-lit signage adds another dimension of engagement.”

The booth garnered special attention from the industry publication, Digital Trends giving it the designation of “Best Booth” among the 101 participating exhibitors at the show.

 

 

 

Special thanks to the GPJ Agency and SPS Studios for the great coverage and photography shown.

AFCU Showcases Community Engagement in Video

By Blog

SEES VIDEO AS A NATURAL COMPLEMENT TO THEIR ANNUAL REPORT

The team at Affinity Federal Credit Union longed for a better way to communicate their mission to both members and potential members. While their annual report served up key financial information and the traditional forward-looking perspective, they wanted to incorporate the emotion and feelings that only a video can generate. They turned to Westamerica’s Video Production Services.

Working with Account Manager Bree Booth, their team decided that a dedicated “Mission Video” would deliver on AFCU’s key objectives in all forms of media to:

  • Explain the credit union’s purpose
  • Celebrate the commitment to the community
  • Highlight the credit union’s focus on financial well-being

“In addition to getting the main message across, we also wanted to make sure that the content within the video was easily transferable to other media,” explained Bree.

“While a video itself is very powerful, there are many avenues to repurpose and reuse video segments in other areas such as in-branch, social media, the website, employee newsletters and intranet, and more. The content created within a single video has much potential for additional impact.”

The messaging strategy was deliberately very broad and designed to relate to a large group of viewers, including current members, potential members, the general public, staff, and other stakeholders. The AFCU team’s goal was to communicate that it is a member-centric organization that equally balances what’s best for the member with what’s best for the institution.

In order to reinforce credibility and support the brand promise, Westamerica utilized client-provided photos and videos from AFCU events accented with diverse stock footage.

Watch the video here. 

The 2:17 video is now featured throughout their organization and on social media platforms.