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Ken Dunn

Understanding the Increase in Paper Prices

By Blog

Our country’s economy is moving along at an impressive pace. Consumer confidence is up while unemployment is at its lowest rate in decades. All of this is good news. An increase in employment rates means more money will be spent on goods and services. Those goods and services need promotional materials and packaging, which is good for all of us here at Westamerica. The problem is, greater demand for print materials means greater demand for paper. And demand can’t always keep up with supply.

There are a number of outside influences that affect the demand for paper, which in turn result in increased costs. One big change that is having a major effect on the paper industry comes from China.

China and Paper Prices

As the world’s largest paper recycler, China uses both local and imported waste paper to produce pulp used in the production of recycled paper. Until recently, some 24% of this waste paper was imported from the United States, Europe, and other countries. At the beginning of 2018, China stopped accepting most waste paper, along with 23 other kinds of solid waste including plastic and electronic waste. Chinese officials have said the ban on importing solid waste is due to the environmental impact it has on the health of their people.

This event has caused an enormous problem. China does a lot of printing and much of the paper they’ve used for printing came from the recycled paper they made from the imported waste paper. If China is no longer taking waste paper and turning it into pulp, they must now buy that pulp on the open market. Some estimates show that China is now consuming over 30% of the world’s pulp.

The second factor having a major impact on the cost of paper is the closing of a number of paper mills throughout the country. Georgia-Pacific, International Paper, and Kimberly-Clark are just three of the many paper companies that have closed some of their manufacturing facilities. This leads to a tightening supply of US inventory levels.

In 2017 there was a reduction in both coated and uncoated paper production and 2018 will see additional declines from 8-9% of these grades.

Transportation Costs

Another situation that’s having a negative impact on the paper industry is the rising cost of transportation. There are two significant factors causing the increase in transportation. First is the lack of truck drivers. The trucking industry needs to hire almost 900,000 more drivers to meet rising demand, according to an industry analyst.

Second is the cost associated with trucking has gone up. The Federal Motor Carrier Safety Administration enacted the electronic logging device rule or ELD mandate. Carriers must have installed ELDs to electronically record a driver’s “Record of Duty Status” by the end of 2017. This mandate, in part, has led carriers to increased contract rates by 10%-15%. Add to this, the increase in gas prices and you can understand the increase in transportation costs.

Westamerica Can Help

While these increased costs will affect all print vendors, at Westamerica we feel we are in a unique position to help mitigate some of these increases.

First, understand that paper and transportation are only part of the cost associated with your printed products.

Second, we have invested in equipment and employee training that can offset some of these increases.

For example, our Komori H-UV system reduces power consumption by 66% over a conventional UV press. There is also a significant reduction in makeready time and materials.

In addition, both our Komori and our digital presses have the ability to print on a wide variety of paper stocks. Our equipment allows for greater flexibility in paper choice, which allows you to select paper that meets both your design goals and your financial requirements.

Westamerica’s digital printing capabilities allow for more economical shorter runs, while our variable data printing capabilities allow us to run multiple versions of a job on the same stock at the same time.

In addition to our equipment, our highly trained team will help you design and produce your product in a cost effective manner. Our sales reps, CSRs, and designers understand the unique challenges you face in reaching your marketing goals. For example, something as simple as a slightly different paper stock, available in a different size, may meet your goals and result in a cost-effective product.

As these changes take place, I encourage you to reach out to our team for help. It’s important that we work together to help you realize your marketing goals.

The Digital Playground is Getting Crowded

By Blog

The digital playground is getting very crowded these days. The big kids are bringing in their newest toys and establishing the rules. And it didn’t take long for many smaller players to offer up their own unique solutions allowing companies at every level to create their own digital media operation.

In 2017 Digital ad spending reached $209 Billion worldwide (41% of the market) surpassing TV advertising at $178 Billion (35% of the market).

In fact, by 2020 Digital will continue to grow at double digits and is estimated to represent half of all media expenses.

While digital continues to grow, seemingly unabated, how are some marketers cutting through despite the ever-crowded landscape?

Digital is not the same as other media

Strategists from all walks of life agree that to get noticed you have to be different. In a digital environment where one can’t differentiate by platform (virtually all the advertising platforms offer similar general experience), the messaging must alone do all the heavy lifting.

While your ad recipient is in the middle of lunch, a visit to the restroom, or doing who knows what, your ad will be presented. While they multi-task in the midst of another mindless activity they may be reading your message—or not.

That’s probably why Forbes reported in 2017 that the “recollected reach”—the percentage of total population reached who recall a campaign—is lowest for digital media (online banners and videos), hitting a ceiling at around 30%.

By comparison, television advertising is far more scalable. While it is much more costly than digital media for reaching relatively few consumers, TV messages are recollected at a higher rate—as high as 60%, according to one study.

Although the ads that are running on TV and Digital might be the same, the interest level is higher with TV.

With the total media spending of Digital and TV both continuing to grow and slicing up the viewership spectrum into every smaller segments, where do marketers go to stand out?

“Contrarian marketing tactics” that harken back to an earlier time

Big players are reassessing their media budgets and allocating more resources to direct mail. The old standby still has strong proponents that value creating an experience with their product at the point of communication.

The issue of the right mix is always at play. According to Denise Lee Yohn, writing in the Harvard Business Review, multi-channel shopping and buying is on the rise, and retailers know that customers who use more than one of their channels are usually the most valuable.

Nordstrom reports that customers who have a multi-channel relationship with the brand spend four times as much as those who do not. Bonobos shares similar results, with Craig Elbert, vice president of marketing, reporting that 20% of the website’s first-time customers are placing their orders after having received a catalog and are spending one and a half times as much as new shoppers who didn’t receive a catalog first.

In the past month I have received a magazine from my credit card company, Restoration Hardware and a Taylor Guitar newsletter. Could these have been sent digitally? Of course they could have. Would I have read them? Probably not!

When a relationship matters, direct mail says it best

These companies took the time and incurred the expense to send me their information in an effort to build a relationship. They are affording me a deeper, more intimate look at their services, their people, their stories and their successes.

It seems to be working. According to the DMA, more direct mail is being sent out and consumer response rates are up. Engagement is growing as the clutter declines.

Direct mail plays well with others

At Westamerica we like to say, “dominate both mailboxes.” The most successful campaigns leverage all appropriate media to ensure that messaging is cutting across all relevant channels to ensure the highest reach. That means using digital media and complementary media offline, like direct mail. Direct mail mixes well with most other forms of media and very well with digital through cross-promotion technologies.

Now that digital media is moving into a mature category it means other media shares will be stabilizing. We believe in the midst of this direct mail will be growing at even higher rates.

Wide Format Fabric Printing Machine

Fabric Printing Opens Design Opportunities for Brand Owners

By Blog

The pace of change in the printing and graphics industry is phenomenal. It seems every day a new and exciting substrate, ink, or printing material has been developed for use in a new and different way. For example, with the equipment and materials in our wide format printing department, it’s possible to custom design a room, from floor to ceiling.

Imagine a room with custom designed upholstery for the couch and chairs, a custom printed rug, and custom window clings and wall coverings. With our wide format printing capabilities, including our new Impres™ 4320 Soft Signage Solution, we can custom design a room for one person or an entire building with a corporate theme. It’s like a vehicle wrap for buildings.

The industry has come a long way from printing banners. The advancements in fabric printing have changed indoor and outdoor event décor and signage forever.

Advantaged to Fabric Printing

Using fabric as a printing substrate has many advantages over other materials, such as vinyl, traditionally used in wide format printing. These include:

  1. Fabric can weigh as much as 75% less than vinyl, which results in a significant reduction in shipping costs.
  2. Fabric is also easier to handle than vinyl thus a fabric sign can be folded and shipped with ease.
  3. Wide format printing on fabric for in-store installations also looks better than vinyl; it has a more natural, organic look.
  4. Fabric looks great – almost like hi-def – when it’s mounted to a back-lit display frame.
  5. Fabric is also a biodegradable display solution
  6. Fabric doesn’t reflect like vinyl. This is extremely important for signage at events that will be broadcast over the Internet or on television.

The past screen printing, the future dye sublimation

In the past, when you thought about printing on fabric, you basically had two options. You had screen-printing for short runs and offset printing, using dye sublimation inks, for long runs. Today, with wide format digital dye sublimation fabric printers, you have the best of both worlds.

Wide format printing uses significantly less ink and reduces waste, when compared to screen-printing. The eco-friendly, dye sublimation water-based inks can be used to produce an unlimited variety of designs, images, and graphics with an unlimited variety of vivid colors.

When it comes to size, forget about an eight-foot-long tablecloth. Imagine the ability to print on fabric that measures ten feet in width and unlimited length. And, if you want something even wider, we can print panels and sew them together.

Besides virtually unlimited colors and size, consider the variety of fabrics and substrates available with wide format printing. I’m very impressed with dye sub printing inks on a backlit fabric. The light defusing capabilities combined with the intense dye sub colors make for amazing displays.

These advances in printing technology provide unlimited design opportunities for designers and brand owners when considering indoor and outdoor event décor and signage. Check out what we have of offer!

A Great Time was Had By All

By Blog

Well, it’s official. After months of talking about the advantages of wide and grand format printing, we’ve pulled the trigger and opened Westamerica’s Display Graphics Division. So, what better way to announce the opening of our new facility in Irvine than a party. And not just any party, an Endless Summer Party!

The party was both a celebration and a promise. The event celebrated good clients, supportive vendor partners, and friends and family. It was meant to be an expression of gratitude to those who have helped us become who we are today.

In addition, it was a promise of even greater things yet to come as we continue to invest in capabilities that are important to our clients.

The Fun Team

In late Spring 2018, just after the acquisition of our new 10-foot fabric printer, the Impres™ 4320, we looked for ways to alert our clients to the new and varied capabilities of our wide and grand format printing equipment. We used conventional means of communication such as emails, blogs, and social media. Our sales reps discussed our new capabilities with their clients. However, to truly visualize the marketing and branding opportunities possible with wide and grand format printing, you have to see it in person.

You can try to describe it, but it’s not until you’re standing next to an 18-foot long by 8-foot high dye sublimation image mounted to an aluminum frame, backlit by LED lights, that you can truly appreciate the visual impact of a grand format print.

So last spring, we challenged our Fun Team to create an event that would be both fun and educational. The Fun Team is a group of volunteers at Westamerica who work together with our creative team to put together internal events for our employees and outward facing events for our clients. They came up with an Endless Summer themed party.

Our new facility in Irvine houses some fantastic wide and grand format capabilities. Once our Fun Team became familiar with what the equipment could do, they went to work on designing some colorful and creative summer themed graphics.

The Endless Summer Party

As visitors arrived at the party, they were greeted at a tent with two ten foot high and half inch thick palm trees. Between the two trees was a sign reading Endless Summer. The team had created and printed these trees on our Vutek LX3250. This machine can print on materials up to two-inches thick. They then used the Colex router to cut out the trees to create a freestanding display.

Keeping with the tropical summer theme, as visitors entered the production room, they walked on floor graphics with images of sand on the beach and water with a dock. These were also printed on our Vutek LX3250.

Once inside, visitors enjoyed tropical themed food and drink while standing at custom printed cocktail tables. Others tried their hand at a bean bag toss game with custom printed cornhole platforms.

In addition to signage, our team created gifts for each of our visitors. These, too, were produced on our equipment.

Taking advantage of the printing and sewing capabilities of our new equipment, the team created custom designed Endless Summer shopping bags. Inside the bags were gifts that were also created at Westamerica’s Design Graphics Division. With the help of our structural design team, the Fun Team created small custom printed treasure boxes with chocolates inside. These were a great way to highlight our Colex Cutter and structural building capabilities.

The gift bags also contained stress balls in the shape of a pineapple. Each of the stress balls had a tag outlining our promotional products capabilities.

There were many activities that made this event special. Thanks to the generosity of our vendor partners, our guests were able to participate in hourly door prize drawings. And the grand prize was, of course, a bag of Doug’s Beans, coffee beans home roasted by yours truly.

Our Special Visitors

Earlier in the day, we were honored to have Brian Star, President and CEO of the Irvine Chamber of Commerce, along with Jessica Welch, SR Director of Operations, and Danielle Spellman, Membership Services Manager, who helped us with our ribbon-cutting ceremony, complete with bright red ribbon and a large pair of scissors.

We were especially honored to have Michael-Anne Vasquez from the Wyland Foundation as our guest speaker. Our relationship with the Foundation stretches back years. We believe in their mission to help children and families around the nation discover the importance of healthy oceans and waterways.

One way the foundation spreads the word is with their large semi-trailer mobile learning center. We were fortunate enough to have it on site that day to help draw attention to the work done by the Wyland Foundation. In addition, we made a sizeable donation to the foundation.

A Learning Experience

I feel the event was a big success. Our primary goal was to introduce our clients to our new wide and large format printing capabilities. I know when clients see these new marketing opportunities first hand they are inspired. As I walked through the event, I heard people discussing how they could use floor graphics, wall graphics, and frosted images on glass walls in their environment and with their clients.

Visitors were also impressed with our fabric printing capabilities. They were talking with one another about the advantages of fabric over traditional wide format substrates like vinyl.

It was also interesting to hear current clients say, “I didn’t know you guys did that?” It’s funny, in our industry, we see a constant evolution of graphics capabilities. Yet, with all the promotion and marketing we do, sometimes it takes an “in person” event to impress upon a client the many and varied marketing opportunities available in our industry.

A Standardized System of Color Identification

By Blog

Have you ever looked at a word and wondered, “Why is it spelled like that?” I understand “I” before “E” except after “C,” but why? Who said so? I’m sure there’s a group of linguists out there who would gladly explain all of this to me, but I think I’ll take a pass.

When you think about it, a dictionary is just a wordbook that someone compiled to make sure we all spelled words the same way. It was a way to standardize the language.

Standardization is essential in many areas of life. For example, you know you’re placing an envelope in the appropriate box because you recognize the FS 15050 blue of a USPS mailbox. And, you know you’re on an interstate highway because you recognize the FS 14115 green of the exit sign on the freeway. Both of these colors are part of the Federal Standard 595 color description and communication system developed in 1956 by the United States government.

Color Standardization

Here at Westamerica Communications, we, too, use a color standard to measure the work we produce. If you’ve met with our graphic designers or walked through our printing facility, you’ve no doubt seen the Pantone® color swatch books we use to standardize our color reproduction. Standardization leads to consistency. These books make sure that both our clients and employees agree that Pantone 185 is really the spot color that belongs on a particular piece of print collateral.

Color Dictionaries

It may interest you to know that over 250 years before Pantone® created their color swatch books a Dutch artist by the name of A. Boogert detailed every color in the spectrum in an 800+ page color dictionary called, Traité des couleurs servant à la peinture à l’eauonly. And he did it all by hand.

The book, written in 1692, was intended as an educational guide and contained information on mixing watercolors. At the beginning of the book, Boogert explained the use of color in painting and went on to demonstrate how to create certain hues and change the tone by adding one, two, or three parts of water.

According to historian Daniel Lewis, Chief Curator of Manuscripts at The Huntington Library, Art Collections, and Botanical Gardens, “Color dictionaries were designed to give people around the world a common vocabulary to describe the colors of everything from rocks and flowers to stars, birds, and postage stamps.”

Mineralogist Abraham Gottlob Werner created his own color dictionary that attempted to create a standardized system of color identification. He devised a standardized color scheme that allowed him to describe even the subtlest of chromatic differences with consistent terminology. Werner’s Nomenclature of Colours was first published in 1814. The rich handwritten descriptions included examples of where each color could be seen in animals, vegetables, and minerals. The book is a delight to read. Colors like Arterial Blood Red, Sap Green, and Velvet Black are found within its pages.

Patrick Syme, an Edinburgh flower painter, created color charts to update Werner’s book. He used minerals that Werner had described in his book to create the color charts.

 

This 1814 color dictionary has now been republished by Smithsonian Books as a pocket-sized guide. You can get your copy by clicking here.

So, whether you’re looking for the right word to use in a blog or the right color for a printed piece, it’s good to know there’s a dictionary to keep us all on the same page.

Westamerica Communications - Direct Marketing

CPS does more to stand out!

By Blog

We all love to receive gifts. And sometimes, the gift-wrap can be as much fun as the gift! The right packaging can show that the giver has gone the extra step to make the gift giving special. The truth is, presentation is everything.

Recently, we completed a fun project for one of our clients who wanted to make their gift giving a little special. CPS Insurance Services (CPS) specializes in Life Insurance, Annuities, Disability
Income and Long Term Care products. One of their core values is Creativity. Their creative approach extends beyond creating innovative strategies and meaningful solutions for their clients. It extends to their gift giving as well. A good example of this creative approach can be seen in the way CPS rewards their special clients. A lot of companies give clients tickets to sporting events.
But here’s where CPS stands out. They didn’t want to simply place the tickets into a plain white envelope, give it to the client and say, “Have a great time.” They wanted their creativity to be seen in all they do.

To help in the creation of this project Courtney Croitori, Graphic Designer at CPS, worked with Greg Yerkes, from Westamerica. With over 30+ years of experience in the printing and marketing field, Greg is fully aware of the many and varied printing and finishing techniques available to make this project a success. The finished product had the look and feel that Courtney was looking for. The tri-fold baseball ticket packaging was a home run for both CPS and for Westamerica!

 

 

event signage collection

Meet Dan – Westamerica’s Display Graphics General Manager

By Blog

Teamwork is the backbone of any successful enterprise. At Westamerica we pride ourselves on our team spirit.

One key team member helping Westamerica Communications deliver on our key values of Leadership, Systems, and Growth, is Dan Plomin.

Dan is the General Manager for our Wide Format/Display Graphics Division and leading our company expansion into this area. He’s responsible for all things related to displays, exhibits, and retail merchandising.

“The expansion of Westamerica’s operations has helped us deliver new benefits to our client,” Dan explained. “We have resources in place that will allow our clients to create beautiful retail and event signage that can measure a full 10 feet wide and be virtually unlimited in length. In addition to our existing large format vinyl printing equipment, we also offer complete print production and graphics on everything from fabric to stainless steel.”

Recently, Dan worked with Westamerica team member Patrick Saxena and customer Eagle Credit Union to deliver a customized merchandising scheme for Eagle’s newest branch and corporate office.

According to Dan, “We met with the Erica Beach, the Marketing Executive from the Credit Union to understand the objectives and goals for the new space. We then delivered a strategy that allowed Eagle to meet all their goals cost-effectively, while also meeting member service goals and maximizing sales potential. We came up with a creative solution well beyond what they believed they could accomplish for the budget they had allocated.”

The final project included the production and installation of:

  • Indoor Wall Signage
  • Word Wall art
  • Exterior graphics, including on the ATM
  • Timeline display sharing the key milestones of the credit union’s history
  • Office Faux Frost Etchings for offices and cubicles

 

 

 

 

 

“There are big advantages to being able to design, create and produce all of the materials in-house,” Dan said. “When the entire team works together we are able to deliver more for less, faster than the other guys, and there are no surprises!”

This is an exciting time for Westamerica. With Dan’s leadership, we’re expanding our large format/display graphics capabilities to provide new “extra-large” marketing strategies for our clients.

Backlit Fabric Printing

Westamerica expands into wide format fabric printing

By Blog

Backlit Fabric Printing

The printing industry has undergone some amazing changes since my dad opened the doors of The Printing Company forty years ago. Back then, I was running a Multi-1250 with a T-head. I can still remember burning and developing the plates for the press run.

Fast-forward to today and we’re still hanging plates but they’re on a 40-inch Komori that runs substrates that were never before imagined. And, as you walk around our facility, we have presses that create dimensional print with embellishments like textures and specialty inks. We have departments that combine our traditional direct mail with the online world of social media, and email. And my father would be very impressed with some of the wraps and signage we create in our wide format department.

As Westamerica has added services, equipment, and talented staff to our team, we’ve grown from a business forms manufacturer to a marketing and communications company. And we continue to see growth overall and within our different departments.

For example, you may have seen some of the work our wide format department has produced. We’ve created everything from point of purchase displaysvehicle wraps to frosted window tints to giant trade show banners. Well, we’re about to take wide format up a notch.

We’ve just installed a wide format printing system that will allow our clients to create beautiful retail and event pieces that can measure over 10 feet in width and virtually unlimited length.

Our new Impres™ 4320 Soft Signage Solution is the ultimate in large format fabric printing. The digital inkjet technology, with premium printer heads, married with eco-friendly dye sub water-based inks produce stunningly brilliant vivid images and graphics. And, because it prints on fabric, the design possibilities are endless.

 

The Advantages of Wide Format Fabric

Fabric has a number of advantages over vinyl. First, fabric is much lighter which means a significant reduction in shipping costs. It’s also easier to handle than vinyl. If vinyl signage is folded during shipping or installation it’s extremely difficult, if not impossible, to repair. A fabric sign can be folded and shipped with ease and, once it arrives at a retail customer, the folds can easily be steamed out of the sign. Wide format printing on fabric for in-store installations also looks better than vinyl; it has a more natural, organic look.

Another advantage with fabric is it doesn’t reflect like vinyl. This is extremely important for signage at events that will be broadcast over the Internet or on television.

Fabric has both interior and exterior applications. And, with the ability to print materials that measure over 10 feet wide, imagine the opportunities for seamless exhibition and stadium graphics.

With our addition of wide format fabric printing, we are providing new creative opportunities and marketing strategies for retail stores and other clients we serve. I’m excited to see the many and varied ways that our clients will find to exploit the new service.

This is an exciting time for us here at Westamerica Communications. We’ve come a long way from that Multi-1250.

ada lady at computer with headphones

American Disabilities Act Now Extended to Website Design

By Blog

Title III of the ADA prohibits discrimination based on disability

The ADA was originally built to create compliance for the physical world — buildings, sidewalks, and restrooms. However, with the growth of web-based retailing, the ADA is now being expanded to include accessibility to websites and the digital world. Just as a physical building can be difficult to navigate for a disabled person, a website can have barriers too.

Today many marketing content creators fail to consider the blind and deaf, or simply those that cannot use a mouse to navigate their websites.  Today many disabled persons use “assistive technology,” such as screen readers or voice recognition software and designers should be mindful of how those tools will interpret their site.

Depending on your business, you may be affected by this changing legislation.

How do I comply with ADA standards?

Simple adjustments in your content can make it more accessible for the disabled.  The ADA requirements for websites are currently evolving as the law has not been firmly established.

While the government is finalizing rules to make and enforce accessibility in websites, the ADA encourages the use of the Web Content Accessibility Guidelines 2.0 (WCAG) as a guide on how to make your site accessible.

WCAG 2.0 was published in December, 2008 and became an official international standard for website accessibility in 2012. These guidelines were first established in 1999 through the work of Web Accessibility Initiative (WAI) and the World Wide Web Consortium (W3C).

WCAG is organized as 12 guidelines under 4 principles (POUR):

Perceivable: Web content is made available to the senses – sight, hearing, and/or touch

Operable: Interface forms, controls, and navigation are operable

Understandable: Content and interface are understandable

Robust: Site should work in all environments

Below are some tips to help ensure you are ADA compliant

1) Add text to your images

An image can say 1000 words, but what happens when you can’t see the image?  A blind person will often use a screen reader when browsing the web.  Without text being added to your image, their screen reader would not be able to identify the image.  They would have no way of knowing if the image contains your logo, link to another page or if it was simply a stock photo.

As Example – your website may contain an image of your new location.  A blind person should be able to use their screen reader to go over the image and hear “photo of new branch located at XXX”

2) Modify PDF’s to become reader friendly

Image based formats such as PDF’s can be challenging to the visually impaired.  Make sure your PDFs are screen reader friendly, the images are tagged and ordered correctly.

3) Use color appropriately

Do not use color as the only means of conveying visual information, distinguishing visual components, indicating actions or prompting for a response.

4) Using video may require additional audio descriptions

If video is used in any of your marketing / online material, be sure to include audio descriptions of what is being displayed.  Make sure the user has the ability to pause the video, control content in the case of blinking or scrolling information and turn on or off captions.

5) Provide alternate means of communication

Be sure to have a procedure in place to respond quickly to a website visitor with disabilities who is having trouble accessing your site.  This could be a phone number to call, email address or text box allowing someone to request accessible service or information.

The checklist is not meant to be comprehensive but rather a guide of best practices.

You should always contact your compliance resource manager, or legal counsel if you have questions regarding ADA compliance.

Looking for help creating ADA compliant marketing material? Westamerica Communications can help, contact us today!

eagle cu front signage

Eagle Credit Union Branch Opening

By Blog

Westamerica delivers comprehensive merchandising support

Long-time client, Eagle Credit Union, was looking to open a new branch and wanted Westamerica to help with their signage and in branch experience.  Working with our Wide Format Merchandising and Signage experts, Eagle was able to build an innovative, exciting and effective solution for their new small footprint format.  This was a new building for Eagle, so the team was able to start with a blank canvas and develop a comprehensive solution.

Our program support consisted of the following:

  • Outdoor Lighted Building Signage (for the Branch)
  • Indoor Wall Signage
  • Timeline display sharing the key milestones of the credit untion’s history
  • Office Faux Frost Etchings
  • Mailbox Wrap
  • Custom Clock Face
  • Testing for fit and placement before final install
  • Final install

Westamerica provides the following merchandising and display graphic options:

  • Window Graphics
  • Environmental Signage
  • Office Signage
  • Vehicle Wraps
  • Retail Solutions
  • 3D Structural Display Design
  • Trade Show Solutions
  • And More!

 

 

Contact us today to learn more!