Instant Loan Letterchecks

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University Credit Union
Holiday Loan

Strategies/Tactics Employed:

  • Identify existing members with high deposit balances and favorable credit history. Extend instant loan offer (without application or credit report)
  • 6.99% – 11.99%
  • All other members could apply for holiday loans in branch or on-line

Creative Support:

  • Created custom Letterchecks w/ instant loan offer
  • Email Blasts/Web Banners
  • Branch POS


University Credit Union


Increase high rate lending during the holiday season

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