Coca-Cola Credit Union came to Westamerica to boost loan growth performance for their Fall Car Sale and we made use of cross-media advertising on newsletters, postcards, banners and web graphics would be the way to go. CCCU Marketing Vice President, Shannon Frost, explained. “The auto loan product is one of our primary profit drivers and our members expect a quality product and seamless experience. We knew that we needed to increase our awareness and improve our impact to capture the members’ attention because there is so much competitive advertising in this arena.”
Our Creative and Account team at Westamerica concluded cross-media marketing tools be implemented in unison. “Coca-Cola wanted to ensure they had broad coverage of all primary communication channels. We built a theme campaign called, ‘Picture Yourself in a New Car’ that would deliver on that goal.”
Westamerica’s recommendations included:
- Full Color Newsletter article features
- Direct Mail Postcards
- Online Statement Inserts
- Web Graphics for Home Page and Landing Page Designs
- Sales Event Display Banners
RESULTS:
The outcome surpassed all expectation. During the 11 day Fall Car Sale, Coca-Cola closed 78 car loans with $2 Million dollars in organic loan growth. This represented a 300% increase over the previous year’s results of 22 loans of less than $500,000!
Westamerica’s cross-media marketing solutions approach helped Coca-Cola Credit Union exceed their goal and drive new auto loan sales.
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