Strategies/Tactics Employed:
- Identify existing members with high deposit balances and favorable credit history. Extend instant loan offer (without application or credit report)
- 6.99% – 11.99%
- All other members could apply for holiday loans in branch or on-line
Creative Support:
- Created custom Letterchecks w/ instant loan offer
- Email Blasts/Web Banners
- Branch POS
