Arizona based, AEA Federal Credit Union, created Ucu or “U Credit Union” as a means to meaningfully reach the young adult “Generation Y” population. From conception to creation, the Ucu program required a two year investment of time — researching, questioning, brainstorming, designing, testing, and finally, implementing.
Our role as marketing partner was to create the complementary components and establish the brand look outside the electronic space. As part of the introduction of the new service, we created newspaper, collateral, newsletters and even signage to support the brand launch.
After acquiring the program from AEA, we market this program throughout the US and have infused it with interactive features and marketing muscle.