Arizona-based AEA Federal Credit Union created the Ucu or “U Credit Union” program to reach the young adult “Generation Y” population.
Our role as AEA’s marketing partner was to create complementary components and establish the brand look outside the electronic space.
From conception to creation, the Ucu program required a two-year investment in researching, questioning, brainstorming, designing, testing, and, finally, implementation.
As part of the introduction of the new service, we created newspaper collateral, newsletters, and signage to support the brand launch.
After acquiring the program from AEA, we have marketed this program throughout the US and have infused it with even more interactive features and marketing muscle.