Educational Employees Credit Union is a $2 billion institution in California’s central valley community of Fresno. As one of the largest credit unions in the United States, EECU uses the latest digital tools to ensure strong member service and company profit growth.
Working with Westamerica’s Financial Services Group and partner CUneXus Solutions, EECU implemented The Loan Generator program in 2014.
The Loan Generator Multi-Product Preapproval program uses proprietary technology to create unique consumer product offers yielding an above average response and redemption rate. Return on Investment was nearly 400% and acquisition costs decreased by 50%.
Because of EECU’s growth in loans, revenues and profits, the program is now permanently integrated into their online and mobile services to deliver loan offers to their members every day.