State Bank of Countryside Kids Club
Chicagoland commercial lender, State Bank of Countryside was looking to increase their share of the consumer market. SBC’s long-term goal was to capture parent’s accounts through a creative kids program.
We started with a custom illustration of “Bongo” the mascot, and then integrated a comprehensive website with educational features and games. Other elements include: Numerous print, branch and web-based communication tactics such as newsletters, branded coupons, events, and prize give-away.
Now in its fourth year, the campaign has generated hundreds of Kids Club members and new accounts. In 2010, this program received the ABA Bank Marketer’s Choice Award.