Creative packaging helps distributor sell multiple brands

By March 2, 2018 Blog

High quality gift pack increases retail presence.

The competition for promotional space during the holidays is fierce. That’s why the Templeton Rye distributor turned to Westamerica for a creative solution leading up to the important holiday sell-in period.

The distributor was looking for a way to marry multiple products together for a holiday gift promotion. Westamerica’s engineers found that less can be more  then it comes to packaging, and designed a gift pack that incorporated recipes and other necessary information while keeping the focus on the product and quality. The gift pack featured their  Templeton Rye Small Batch Whiskey and a popular brand of vermouth.

To lower shipping costs and increase store presence, unique display cases were designed directly into the product shippers!

The result was a handsome gift package that displayed nicely in-store and generated increased revenue and profit.