Value in Fabric Printing

By May 7, 2019Blog

Fabric Puts Your Brand Everywhere

The pace of change in the fabric printing and graphics industry is phenomenal. Today it’s possible for Westamerica to custom design a room, from floor to ceiling…and everything in between. Imagine a room with custom designed upholstery for the couch and chairs, a custom printed rug, and custom window clings and wall coverings. Today’s SEG (Silicone Edge Graphics) fabric displays allow you to do just about anything.

Fabric means new design opportunities for brands

Marketers have pushed the industry and the evolution has begun. Once associated with simple advertising messages, new technology delivers the key benefits that marketers demand including:

Visual Impact – Fabric looks great. Consider it a high-definition image when it’s mounted to a back-lit display frame. It has a more natural, organic look and fabric doesn’t reflect like vinyl. This is extremely important for signage at events that will be broadcast over the Internet or on television.Backlit Fabric

Portability – Fabric is also easier to handle than vinyl. A fabric sign can be folded and shipped with ease. Fabric can weigh as much as 75% less than vinyl, which results in a significant reduction in shipping costs.

Sustainability – Fabric printed signage is biodegradable and can be repurposed for other uses.

More options than ever before

In the past, when you considered fabric, you basically had two options – screen printing (like promotional T-shirts) and dye sublimation (like fashion clothing or upholstery). However, today’s digital technology allows you to even personalize fabric prints. It’s now cost effective to print a single, high quality printed fabric item in a similar manner you might print a single poster. And when it comes to size there are virtually no limits. Imagine the ability to print on fabric that measures ten feet in width and unlimited length. And, if you want something even wider, panels can be printed and sewn together.

Sustainable and environmentally friendly

Wide format printing uses significantly less ink and reduces waste, when compared to screen-printing and other solutions like vinyl. The eco-friendly, water-based inks can be used to produce an unlimited variety of designs, images, and graphics with an unlimited variety of vivid colors. Discover how your visual display marketing can reach new levels of impact with fabrics! Request a sample from your Westamerica representative or see our work!