Westamerica’s Client 2K Games Shine at Industry Show

By November 19, 2019Blog

“BEST BOOTH” AWARD FEATURES SILICONE EDGE BACKLIT GRAPHICS (SEG)

Westamerica’s Display Graphics Division has been busy during this trade show season. Although much of the team’s work centers around large format printing for our diverse client base, many clients are now unleashing the creative production skills for unique trade show and event graphics.

Fronting the booth were the Calypso Twins, characters from the latest game.

Westamerica client 2K Games wanted to showcase the characters from their newest release, Borderlands 3, in a larger than life display presentation at the recent Electronic Entertainment Expo (E3) Sports Convention. The display featured extensive use of sublimated fabric stretched over SEG frames with back-lit highlights.

 

“The technology in the dye-sublimation area continues to improve,” said Dan Plomin, General Manager for Westamerica Display Graphics. “We are increasingly borrowing from Hollywood’s playbook when it comes to building our large designs. Consumers want an immersive experience and we need to deliver at a higher level with each new project. Back-lit signage adds another dimension of engagement.”

The booth garnered special attention from the industry publication, Digital Trends giving it the designation of “Best Booth” among the 101 participating exhibitors at the show.

 

 

 

Special thanks to the GPJ Agency and SPS Studios for the great coverage and photography shown.