Case Studies

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Logo CCU
Columbia Credit Union Credit Card - Card Relaunch

Columbia Credit Union in Vancouver, Washington had sold their card portfolio years earlier and was now ready to re-introduce their new card into their local market.

Working with Columbia, we developed a segmented campaign consisting of several different offers to three distinct targets in the local community.

Columbia wanted both creativity in concept and package design with eco-sensitive features. Working closely with our creative and production staffs, we engineered a clever package with powerful creative messaging. And, offered a premium item in the mailing.

At the conclusion of the program, Columbia had realized a response rate in excess of 10%!

Client:

Columbia Credit Union

Services:

Creative Design and Brand Marketing
Custom Packaging Design
Marketing Fulfillment

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