Pacific Park is located on the world famous Santa Monica Pier. It is the West Coast’s only amusement park located on a pier and draws millions of visitors each year. Pacific Park attractions include: a dozen rides, midway games, ocean front specialty food outlets and seaside shopping.
Pacific Park serves over 700 schools, camps and church groups.
The assignment was to create a promotion to drive group bookings for the upcoming summer season, spring break and weekend camp/daycare programs. The mailer also needed to announce new pricing and 24 hour security.
Program and activity directors for churches, day camps, recreation centers, schools and nonprofit child care organizations.
- Emphasize Pacific Park as the affordable choice
- Create awareness of new convenient packages and pricing
- Emphasize Pacific Park as a safe choice for all ages
- Motivate client organizations to choose Pacific Park over competitors
- Motivate client organizations to confirm group reservations in advance
The client received an increase of over 6% from their base year averages. Additionally, numerous groups pre-booked for the coming year to confirm specific dates.